Your Athlete Succeeding in Sport and Beyond!

The Banner Player Development Program is more than a course—it’s a community built to equip middle and high school athletes to lead with purpose, grow alongside like-minded peers, and thrive both on and off the field.

Before I was a QB at South Carolina, I was just like your athlete—full of big dreams and even bigger questions.

That’s why I created Banner Player Development—a monthly mentorship experience for middle and high school athletes who want to:

Play college sports and learn from those who’ve done it


Grow in character and real-world skills that last a lifetime


This isn’t just a course—it’s a complete athlete development program built by former college and pro athletes who’ve walked the road your athlete is on.

When you enroll in the program, you will receive:

1) Video-Based Modules

The program includes 12 powerful themes, taught over time in four phases (Modules 1–3, 4–6, 7–9, and 10–12). Each theme includes:

  • Video lessons with Jay and guest athletes

  • Guided Q&As

  • Printable worksheets

Each phase is released in 60-day intervals. Stay subscribed to unlock the next phase!

2. Live Group Coaching Calls

Join Jay and guest mentors for exclusive live sessions scheduled throughout the year that are designed to:

  • Motivate and inspire

  • Provide real-time coaching

  • Connect athletes on the same journey

TYou’ll be notified before each call—no session gets missed.

3) Supportive Athlete Community

Your athlete gets access to a private community of:

  • Middle & high school athletes focused on growth

  • A peer group committed to becoming their best

  • Encouraging voices who are real about the journey

This is where transformation happens—in real conversation with real athletes.

What you’ll be learning from experienced experts:

  • MODULE 1 – Identity: Knowing Who They Are Beyond the Game

  • MODULE 2 – A Real Look at College Athletics | featuring Ben Bosmans-Verdonk, University of South Carolina MBB Player

  • MODULE 3 – Humility: Building Strong Character

  • MODULE 4 – Work Ethic: Learning to Show Up Every Day | featuring Ryan Bellerose, Director of Sports Science at the Carolina Panthers

  • MODULE 5 – Influence vs. Impact: Using Their Platform for Good | featuring Darien Rencher, former Clemson RB, entrepreneur

  • MODULE 6 – More Than an Athlete: Academic and Personal Growth | featuring Franklin Buchanan, CEO of Post Up Careers

  • MODULE 7 – Networking: Relationships That Create Opportunity

  • MODULE 8 – Building Their Brand: Teaching Responsibility in the Digital Age | featuring Braden Galloway, former Clemson TE and Social Media Influencer

  • MODULE 9 – NIL: Understanding the Future of College Sports | featuring Chaise Belt, Sports Marketing Director at ESM

  • MODULE 10 – Interview Skills and Life Readiness

  • MODULE 11 – Preparing for Life After Sports

  • MODULE 12 – Carrying It Forward: Applying What They’ve Learned

How It Works

To provide a strong foundation and avoid overwhelming content drops, we’ve designed the program in four powerful phases:

Phase 1: Foundations of Identity and Leadership (Modules 1-3)

Discover who you are beyond the game, gain an honest perspective on college athletics, and build the humility and character that true leadership requires.


Phase 2: Habits, Purpose, and Personal Growth (Modules 4-6)

Develop the mindset, discipline, and academic focus to show up with excellence, lead with purpose, and grow into more than just an athlete.


Phase 3: Building Your Platform and Opening Doors (Modules 7-9)


Learn how to build relationships, represent yourself with integrity, and prepare for the opportunities and responsibilities that come with influence and NIL.

Phase 4: Preparing for the Road Ahead (Modules 10-12)

Get equipped with real-world skills—like interviewing, career readiness, and lifelong leadership—so you can lead with confidence long after the final whistle.


“Every parent wants their child to thrive and the Banner program will play a pivotal piece in my children's future. The combination of faith and leadership development will transform their lives not only as athletes but as people. I am grateful for this opportunity.” 

- Roland Trout, Parent of two athletes enrolled in our online course

College-Level Development. Now for Middle & High School Athletes.

When I played football at South Carolina, I had access to leadership development and personal growth training most athletes never see. It shaped me—and I wanted younger athletes to have that same access.

The Banner Player Development Program is the result of:

  • 6 years of playing and coaching experience

  • Collaborations with top leaders in college athletics

  • A desire to help athletes thrive in sport and in life

This program gives your athlete the mindset, skills, and confidence to succeed—no matter where their path leads.

-Jay Urich, Former USC QB/WR

Equip your athlete with leadership, character, and confidence that lasts long after the final whistle.

Banner Player Development program overview flyers with text about athletics and images of a notebook and an athlete on a field.

Want to Go Even Deeper?

The Banner Inner Circle

If you’re serious about playing at the next level—and becoming the kind of leader who thrives beyond the game—this is for you.

The Inner Circle is a coaching add-on for athletes who want 1on1 coaching from a former college athlete!

1-on-1 Coaching with Jay Urich


Get personalized guidance from a former SEC QB/WR who’s walked the path—and now helps athletes unlock their identity, develop leadership, and take the next step with clarity and purpose.

Monthly 1on1 Coaching Calls


Join Jay and special guests for real-time mentorship, feedback, and high-level insights not shared anywhere else. These sessions include Q&A, mindset training, and practical coaching.

Call Replays & Exclusive Access


Missed a call? No problem. Members get replay access plus invites to special networking opportunities and exclusive experiences throughout the year.

Life-Readiness Coaching


Go beyond sports with support in interview prep, resume building, career development, and purpose-driven goal setting.

"Being closely involved with my grandson’s life, I knew without a doubt Banner Player Development was our # 1 choice. Not only will he develop into a confident high school athlete, he will also have skills to make a great career choice after school. Jay Urich and his team are great instructors, role models, and friends. They check in often with encouragement and accountability. I’m so thankful for Banner and the difference it’s made in my grandson Jake’s life."

- Dale Paulling (Grandparent of Inner Circle Client)

Ready to Learn More?

We’d love to hear your story and see if the Inner Circle is the right next step for your athlete.

Schedule a 30-Minute Discovery Call Today
You’ll get a clear picture of what’s included, who it’s for, and how this kind of mentorship can transform your athlete’s future.