One-on-One Mentorship. Lifelong Impact.

A personalized coaching and mentorship group designed to equip your athlete with the tools, mindset, and support they need to lead with purpose in sport, school, and life.

Less than 1% go pro.
100% go on to real life.
We coach for both.

Establish an Unshakable Identity


Not just what you do, but who you are — grounded in confidence, character, and purpose.

Build Leadership and Character


Develop the mindset, integrity, and resilience that will carry athletes far beyond the field.

Empower for Life Beyond Sports


 With tools like networking, resume building, and mock interviews, athletes gain a head start on future success — in college, career, and relationships.

MEET YOUR COACH

Jay Urich

Jay Urich, founder of Banner Player Development, is a former football student-athlete at the University of South Carolina with a passion for empowering young student-athletes to thrive beyond sports. After experiencing firsthand the challenges of balancing athletics, academics, and life, Jay recognized the need for a program that prepared players not only for competition but also for life after their playing days.

With a heart for mentorship and leadership, he created Banner to equip middle and high school athletes with the tools to build character, develop core competencies, and discover their purpose outside of the game. Jay’s mission is to inspire the next generation to live with confidence, integrity, and discipline both on and off the field.

Former USC QB/WR

Join Jay’s coaching group and you will be empowered to thrive beyond sports through:

1-on-1 Coaching


Get personalized guidance from a proven leader who has competed at the highest level, helping your athlete unlock their full potential both on the field and in life.

Monthly Banner Course Modules


Each month, athletes receive a new module led by former college athletes and business professionals—designed to equip them with the knowledge and mindset to grow on and off the field.

Live & Recorded Calls


Exclusive access to a one-hour live Zoom call each month with Jay, top coaches, and industry experts—connecting your athlete with some of the best in the game, giving them the insights and guidance they need to excel both on and off the field. Recorded calls available for replay if missed.

Insider Opportunities


Athletes unlock virtual networking events, live Q&As, and unique experiences designed to build connections, expand perspective, and inspire next-level growth.

"Being closely involved with my grandson’s life, I knew without a doubt Banner Player Development was our # 1 choice. Not only will he develop into a confident high school athlete, he will also have skills to make a great career choice after school. Jay Urich and his team are great instructors, role models, and friends. They check in often with encouragement and accountability. I’m so thankful for Banner and the difference it’s made in my grandson Jake’s life."

- Dale Paulling (Grandparent of Inner Circle Client)

Are you ready to set your child up for success beyond the game, with support from someone who’s lived it at the college level?

Banner Player Development program overview flyers with text about athletics and images of a notebook and an athlete on a field.