Helping High School Programs Turn Athletic Success Into Lifelong Excellence

Too many athletes reach the end of their playing days without knowing who they are beyond the game. 

They feel lost — unsure of their purpose, identity, or future. At Banner, we aim to change that story.

WHAT WE DO

Every athletic department is different. Schools partner with Banner in a variety of ways, depending on their goals for athlete development. Our core offerings include:

🎯 Annual Banner Leadership Conference
The only conference of its kind in South Carolina, designed to equip high school athletes to be more than just athletes! Led by former college and professional athletes, this high-impact experience challenges participants to grow in identity, leadership, and character—creating lasting influence within their teams and across your entire athletic department.

🎤 Speaking Engagements & Ongoing Leadership Development
From one-time keynote sessions to ongoing work with team captains and athlete leadership councils, we help develop stronger leaders throughout the season and school year while setting the tone for identity, leadership, and character within your program.

🧭 Athletic Department Partnership & Strategic Consulting
A comprehensive, high-touch partnership with Athletic Directors and leadership staff to architect and implement a fully integrated player development system. We work alongside your department to align vision, build culture, and establish a sustainable framework that shapes athletes to be successful now and in life after sport.

OUR SCHOOL PARTNERS

What We’re Working On With Our Current Clients

  • Identity – understanding who they are beyond the game

  • A real look at college athletics – what the journey actually looks like

  • Humility – building strong character and coachability

  • Work ethic – learning how to show up every day and do the unseen work

  • Influence vs. impact – using their platform for good

  • Academic and personal growth – becoming more than just an athlete

  • Networking – building relationships that create real opportunities

  • Brand & digital responsibility – representing themselves well online

  • NIL education – understanding the future of college sports

  • Interview skills & life readiness – preparing for opportunities beyond the field

  • Life after sports – planning for what’s next

  • Carrying it forward – applying what they’ve learned into everyday life

  • & More!

We Work With:

✔ Entire Athletic Departments
✔ Single Teams or Coaches
✔ Leadership Councils and Captains

✔ Gyms & Other Athlete Groups

Smartphone screen showing a video and text about a lesson on working ethic examples from college and pro athletes

Player Development helps athletes excel in their sport and separates them long after the final whistle.

It’s not just about winning games. It’s about standing out for the next 40 years.

Are you ready to take the next step?

A young man with brown hair, wearing a light blue polo shirt, standing behind a wooden desk with his hands resting on it, smiling at the camera in a room with gray walls and two windows.

MEET OUR FOUNDER

Jay Urich, founder of Banner Player Development, is a former football student-athlete at the University of South Carolina with a passion for empowering young student-athletes to thrive beyond sports. After experiencing firsthand the challenges of balancing athletics, academics, and life, Jay recognized the need for a program that prepared players not only for competition but also for life after their playing days.

With a heart for mentorship and leadership, he created Banner to equip high school athletes with the tools to build character, develop core competencies, and discover their purpose outside of the game. Jay’s mission is to inspire the next generation to live with confidence, integrity, and discipline both on and off the field.

Jay Urich, M.Ed.